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Beware false idols: Why the cult of Mel Robbins is starting to crumble
Features

Beware false idols: Why the cult of Mel Robbins is starting to crumble

Mel Robbins built her empire on two words. Now her podcast is sliding, and the Let Them theory faces its toughest tests.

by Natasha LeeJul 20, 2026

Music built the creator economy. Now it could break it
Legal

Music built the creator economy. Now it could break it

Mediaweek sat down with lawyer, Monica Allen, to unpack the music copyright risks catching out the creator economy.

by Vihan MathurMay 26, 2026

Influencers, authenticity and sustainability lead 2025 fashion and beauty marketing trends
Agencies

Influencers, authenticity and sustainability lead 2025 fashion and beauty marketing trends

Data from Taboola found consumers have come to expect a high level of personalisation in the marketing they see.

by Natasha LeeAug 12, 2025

Media Roundup: REA to off-shore jobs, Cutting Edge enters liquidation, BBC acts on controversial Bob Vylan show, Hoyts makes more chairs vibrate, and concerns about data storage risks
News

Media Roundup: REA to off-shore jobs, Cutting Edge enters liquidation, BBC acts on controversial Bob Vylan show, Hoyts makes more chairs vibrate, and concerns about data storage risks

How many Australian tech jobs at REA will be impacted by a restructure? The BBC promises it'll act on preventing another Bob Vylan situation.

by Dan BarrettJul 4, 2025

Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
Social Media

Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart

"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."

by Jasper BaumannJul 11, 2024

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