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Imogen Hewitt

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MFA EX panel tackles ageism, AI and the future of the Australian media industry
Agencies

MFA EX panel tackles ageism, AI and the future of the Australian media industry

From entry-level jobs to AI and local media, agency bosses at MFA EX faced blunt questions about the industry's future.

by Alisha Buaya – Sep 24, 2026

MFA Census 2026: Media agencies shrink as industry undergoes cultural reset
Data

MFA Census 2026: Media agencies shrink as industry undergoes cultural reset

Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'

by Vihan Mathur – Mar 24, 2026

Media Movers: Alexander Needs, Zaid Al-Qassab, Marty O’Halloran, Emily Cook, Aimee Buchanan, and Imogen Hewitt
Agency News

Media Movers: Alexander Needs, Zaid Al-Qassab, Marty O’Halloran, Emily Cook, Aimee Buchanan, and Imogen Hewitt

Plus: Sally McMullen, Alexandra Hourigan, Brady Lyon, Andy Ford, Sarah Cohen and many more.

by Vihan Mathur – Mar 14, 2026

MFA names Aimee Buchanan chair and Imogen Hewitt deputy chair
Agency News

MFA names Aimee Buchanan chair and Imogen Hewitt deputy chair

It comes as the MFA reshapes its leadership for the next phase of industry change.

by Natasha Lee – Mar 12, 2026

Matt Houltham named CEO of Starcom
Agencies

Matt Houltham named CEO of Starcom

Matt Houltham: 'Starcom Australia has a fantastic legacy of strong client partnerships built on delivering effective, insight-led media solutions. I’m excited to join the crew to build on that foundation.'

by Alisha Buaya – Jun 11, 2025

New MFA and Roy Morgan initiative brings inclusive insights to media planning
Agencies

New MFA and Roy Morgan initiative brings inclusive insights to media planning

Luisa Dalli: 'This is a game-changer for media planning - and a win for brands, agencies, and audiences alike.'

by Frances Sheen – Apr 30, 2025

Why now, why Publicis? Barry O’Brien on Atomic 212º’s big move
Agencies

Why now, why Publicis? Barry O’Brien on Atomic 212º’s big move

'Wherever we can help you, that’s what matters—and that’s not going to change.'

by Emma Shepherd – Jan 28, 2025

Jury chairs for 2025 Young Lions Australia Competition revealed
Agencies

Jury chairs for 2025 Young Lions Australia Competition revealed

ACA has joined with the AANA, MFA, and IAB Australia to ensure jury chairs bring a wealth of expertise to identify Australia’s most promising young talent across five categories.

by Alisha Buaya – Dec 16, 2024

MFA celebrates collaboration and progress in the industry at AGM
Agencies

MFA celebrates collaboration and progress in the industry at AGM

The MFA celebrated the rollout of initiatives such as Ad Net Zero and MFA People First – A Playbook for Leaders on Psychosocial Safety.

by Mediaweek Admin – Nov 25, 2024

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