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IMAA muscles up with 35 deals as indie agencies get AI and live commerce firepower
Indie Agencies

IMAA muscles up with 35 deals as indie agencies get AI and live commerce firepower

Five new partners join the IMAA's fifth-year program, bringing AI, live commerce, and brand visibility tools to independent agencies.

by Mediaweek – Jun 4, 2026

IMAA reveals biggest Pitch-Chella cohort
Indie Agencies

IMAA reveals biggest Pitch-Chella cohort

This year, teams will pitch a national campaign for anti-bullying organisation - You Can Sit With Me.

by Vihan Mathur – Jun 1, 2026

IMAA opens applications for 2026 Pitch-Chella
Indie Agencies

IMAA opens applications for 2026 Pitch-Chella

Applications for the 2026 program close on Wednesday, 20 May.

by Vihan Mathur – May 8, 2026

Scale smart or get left behind: Impressive’s Sam Makwana redraws the indie agency playbook
Indie Agencies

Scale smart or get left behind: Impressive’s Sam Makwana redraws the indie agency playbook

Makwana breaks down how Impressive is leaning into AI, tightening structure and getting pickier with clients.

by Mediaweek – Apr 23, 2026

IMAA Spotlight: James McDonald on cutting the theatre and rebuilding advertising around results
Indie Agencies

IMAA Spotlight: James McDonald on cutting the theatre and rebuilding advertising around results

Too much of this industry is focused on placements, platforms and process. We are more interested in the architecture behind growth.

by Mediaweek – Apr 10, 2026

IMAA Spotlight: Ben Henzell on why indie agencies are outpacing the big guys
Indie Agencies

IMAA Spotlight: Ben Henzell on why indie agencies are outpacing the big guys

'Indies can adapt faster - especially with AI changing how work gets done.'

by Mediaweek – Apr 7, 2026

IMAA Spotlight: Kyle Czech on building Czech Group and the indie edge
Indie Agencies

IMAA Spotlight: Kyle Czech on building Czech Group and the indie edge

'Media is not an industry that you can just ‘enter’ without a strong network, a deep digital and traditional media foundation'

by Mediaweek – Mar 31, 2026

Independent agency Sweeney Advertising celebrates 25 years
Agency News

Independent agency Sweeney Advertising celebrates 25 years

The agency will mark the milestone with foundation clients and long-standing partners through a series of events reflecting on its 25-year journey.

by Vihan Mathur – Mar 19, 2026

IMMA brings 200+ to Indie Clean Up Australia Day
News

IMMA brings 200+ to Indie Clean Up Australia Day

The activation involved the participants collecting more than 150 kilograms of rubbish across four locations.

by Vihan Mathur – Mar 19, 2026

IMAA invites Mark Byrne to Fast.Future.Present event
Agency News

IMAA invites Mark Byrne to Fast.Future.Present event

Independent Media Agencies Australia is expanding its member event series west, with AI adoption taking centre stage.

by Vihan Mathur – Mar 11, 2026

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