The tech council is designed to bring together agency leaders across technology, data and digital innovation.
IMAA CEO Sam Buchanan: 'It’s an honour to have nearly 40 of Australia’s top media and marketing talent'
AI will be a major theme across both conferences.
There are new rules on targeting, vendor transparency and stronger governance.
The nationwide professional development programme attracted its highest-ever number of applicants.
They're welcoming Are Media, Google, Microsoft Advertising and Snapchat on board.
Framework is intended to help agencies prepare early to remain both compliant and competitive.
Among the strongest themes in the report is the continued rise of sport as a premium advertising channel.
IMAA outlines 2026 priorities as Jacquie Alley is reappointed chair following a year of sector growth.
Full winners list is below.
Sam Buchanan: 'We’re no longer that disruptive, annoying industry body that was constantly fighting to be heard.'
'It means not just delivering strong results, and service, but proactively bringing market-leading ideas and new opportunities.'
'We cut the jargon. Our approach is straightforward: real insights, clear numbers, and creative ideas that can be actioned tomorrow.'
'We want to be measured by sales velocity, deal stage acceleration, and marketing’s contribution to revenue: we don’t do clicks!'
