IAB Australia
Showing 51 - 60 of 125 results
IAB Leadership Summit: Dr. Daniel Knapp on the future of programmatic and AI in advertising
'AI is no longer a buzzword; it’s table stakes.'
by Mediaweek Admin – Nov 21, 2024
IAB unveils plans for 2025 in annual report
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever.'
by Mediaweek Admin – Nov 20, 2024
Industry agree standards and metrics increasingly important as retail media matures: IAB
Over the last 18 months, 37% of retail media investors spent a significant amount of their media budget in retail media, up from 26% in 2023.
by Jasper Baumann – Aug 29, 2024
IAB board appoints Vanya Mariani as chair, replacing Matt Rowley
Mariani succeeds Matt Rowley, who stepped down from the board following his departure from Pedestrian.
by Jasper Baumann – Aug 8, 2024
Next&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.
by Amy Shapiro – Jul 15, 2024
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Amy Shapiro – Jul 4, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Ipsos iris partners with OzTAM to integrate BVOD audience data
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
by Mediaweek Admin – Feb 27, 2024
Online advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
by Mediaweek Admin – Feb 25, 2024
Advertising Debate Club: Will programmatic rule in 2029?
“We're always going to need moments that take your breath away.”
by Amy Shapiro – Feb 16, 2024
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