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GroupM's essenceMediacom wins Specsavers
News

GroupM's essenceMediacom wins Specsavers

The win extends essenceMediacom's remit; it has held the New Zealand business since 2010. Initiative was the Australian incumbent.

by Brittney Rigby – Aug 6, 2024

'We're in it together': EssenceMediacom, Special, and Uber leaders on 'the push and pull' of the longstanding partnership
Agencies

'We're in it together': EssenceMediacom, Special, and Uber leaders on 'the push and pull' of the longstanding partnership

The relationship between EssenceMediacom (then Essence), Special Group, and Uber began in 2017 with the star-studded 'Tonight, I'll be eating…' campaign.

by Alisha Buaya – Jul 22, 2024

EssenceMediacom and UnLtd rallies the nation to raise funds to end bullying
Agencies

EssenceMediacom and UnLtd rallies the nation to raise funds to end bullying

The fundraising campaign has so far resulted in $1,186,494 in donations for Dolly’s Dream.

by Jasper Baumann – Jul 12, 2024

Sarah James joins EssenceMediacom as chief investment officer
Agencies

Sarah James joins EssenceMediacom as chief investment officer

James joins the GroupM agency from Initiative Melbourne, where she worked as managing director.

by Alisha Buaya – Jul 12, 2024

Exclusive: EssenceMediacom and Havas Media make shortlist for Subaru media account
Agencies

Exclusive: EssenceMediacom and Havas Media make shortlist for Subaru media account

Incumbent Starcom, which is also in the running for the account, manages Subaru's media buying and planning.

by Alisha Buaya – Jul 5, 2024

EssenceMediacom wins 2024 Tour de SBS agency challenge
Agencies

EssenceMediacom wins 2024 Tour de SBS agency challenge

The GroupM agency bested PHD and Hearts & Science.

by Alisha Buaya – Jun 28, 2024

EssenceMediacom retains Queensland government account
Agencies

EssenceMediacom retains Queensland government account

The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.

by Alisha Buaya – Jun 11, 2024

EssenceMediacom raises over $10 million in media support for Dolly's Dream
Agencies

EssenceMediacom raises over $10 million in media support for Dolly's Dream

The GroupM agency has hosted a fireside chat with Dr Charlotte Keating, resident psychologist at ABC Radio.

by Alisha Buaya – May 10, 2024

Mable and Val Morgan Cinema extend HOYTS Sensory Screenings partnership
Brands

Mable and Val Morgan Cinema extend HOYTS Sensory Screenings partnership

"A partnership like this has effectively zero wastage and maximum attention, which makes it such a valuable opportunity to be part of."

by Alisha Buaya – Apr 24, 2024

Nick Thomas leaves EssenceMediacom for new role at Amazon Ads
Agencies

Nick Thomas leaves EssenceMediacom for new role at Amazon Ads

In his last three years as CIO, Thomas had been managing 240 people and almost $1bn in billings.

by Tess Connery – Apr 11, 2024

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