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Airbnb tops Q4 podcast ad spend rankings
News

Airbnb tops Q4 podcast ad spend rankings

Corey Layton: 'It is brilliant to witness the continued investment and depth of brands investing into the space.'

by Natasha Lee – Feb 24, 2025

M&M's takes over Swan Street with Australia's longest street poster
Outdoor

M&M's takes over Swan Street with Australia's longest street poster

Natalie Grgic: 'This campaign is a fresh and innovative approach to brand storytelling, capturing the playful spirit of M&M'S in a truly engaging Out-of-Home format.'

by Alisha Buaya – Feb 13, 2025

Special tapped as Warner Bros. Discovery's creative agency ahead of Max launch
Agencies

Special tapped as Warner Bros. Discovery's creative agency ahead of Max launch

Sasha Mackie: 'From day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max.'

by Alisha Buaya – Feb 6, 2025

Google Pixel teams up with EssenceMediacom, 72andSunny, and Sense Group to launch Australian Open 2025 campaign
Agencies

Google Pixel teams up with EssenceMediacom, 72andSunny, and Sense Group to launch Australian Open 2025 campaign

Ross Berthinussen: 'Sport is such a powerful way to connect with Australians and build brand associations.'

by Alisha Buaya – Jan 20, 2025

EssenceMediacom to lead Warner Bros. Discovery's media agency ahead Max launch
Streaming

EssenceMediacom to lead Warner Bros. Discovery's media agency ahead Max launch

Sasha Mackie: 'This premium value proposition needs a media agency who is up to the task of getting that message out far and wide, and we think EssenceMediacom is the agency to do that.'

by Alisha Buaya – Jan 13, 2025

World Vision launches Boxes for Better campaign with EssenceMediacom
Agencies

World Vision launches Boxes for Better campaign with EssenceMediacom

Carl Colman: 'This initiative exemplifies breakthrough thinking in the humanitarian aid sector, which often relies on more traditional media channels.'

by Alisha Buaya – Dec 11, 2024

Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand
Agencies

Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand

As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely with agencies Mindshare, Wavemaker and EssenceMediacom.

by Alisha Buaya – Oct 30, 2024

Seinfeld's Jason Alexander stars in Uber Eat's latest 'Get almost, almost anything' campaign via Special
Agencies

Seinfeld's Jason Alexander stars in Uber Eat's latest 'Get almost, almost anything' campaign via Special

James Sexton: "It’s been great working alongside director Mark Molloy and Jason, to bring this sitcom trope to life, as well as bring back Jason’s very distinct brand of misery."

by Alisha Buaya – Sep 30, 2024

'Major video disrupter' and a 'huge opportunity': Media buyers share their thoughts on Amazon's ad tier, sports streaming and rich first-party data
Agencies

'Major video disrupter' and a 'huge opportunity': Media buyers share their thoughts on Amazon's ad tier, sports streaming and rich first-party data

Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.

by Alisha Buaya – Sep 27, 2024

EssenceMediacom and Mars Bar reward effort in its 'For You Who Did That Thing You Did' campaign
Agencies

EssenceMediacom and Mars Bar reward effort in its 'For You Who Did That Thing You Did' campaign

Pippa Berlocher: "By harnessing the power of Amazon Australia’s engaged customers as well as their sophisticated AI capabilities, we're creating a truly unique and rewarding experience for Australian audiences."

by Alisha Buaya – Sep 9, 2024

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