EssenceMediaCom
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Inside the campaign: How WBD, EssenceMediacom and Special launched a new streaming service in a crowded market
Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
by Alisha Buaya – May 26, 2025
EssenceMediacom secures Lion media account from UM after competitive pitch
The review extended solely to Lion’s media agency remit, with no other creative or digital relationships impacted.
by Natasha Lee – May 7, 2025
EssenceMediacom names APAC client managing partner for Uber
Stevie Douglas-Neal: 'I look forward to seeing Maddie deliver breakthroughs across a dynamic region and fuel the next era of growth for Uber in every market in which they’re active.'
by Alisha Buaya – Apr 11, 2025
GroupM agencies dominate RECMA report
Aimee Buchanan: 'It is wonderful to see our efforts reflected in the latest RECMA report.'
by Alisha Buaya – Apr 1, 2025
Sasha Mackie on championing customers and cutting through the streaming service saturation with Max
'We’re not saying we have the most content. There’s already an explosion of volume. Australians aren't saying they want more. They want the best.'
by Alisha Buaya – Mar 29, 2025
GroupM ranks #1 in the 2024 Australian COMvergence New Business Barometer Report
Aimee Buchanan: 'The COMvergence ranking is testament to the hard work, dedication, and innovative spirit of our teams.'
by Alisha Buaya – Mar 27, 2025
JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra's Gum Cities
Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'
by Alisha Buaya – Mar 24, 2025
Susan Lyons joins EssenceMediacom as managing director for Brisbane
Pippa Berlocher: 'Brings deep understanding of the Brisbane market and a powerful combination of strategic vision and an empathetic people-first approach to leadership.'
by Alisha Buaya – Mar 20, 2025
WPP named top company in WARC 2025 Media 100 List for eighth year
Adam Gerhart: 'We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our global agencies.'
by Alisha Buaya – Mar 19, 2025
Specsavers teases passers-by in refreshed OOH campaign
Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a big difference.'
by Alisha Buaya – Mar 10, 2025
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