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Unstereotype Alliance Australia to present Disability in Advertising panel at Bus Stop Film's Driving Change Disability Employment Summit
News

Unstereotype Alliance Australia to present Disability in Advertising panel at Bus Stop Film's Driving Change Disability Employment Summit

Lorna Ash: 'The research highlights how widespread stereotyping remains in Australia media and advertising.'

by Mediaweek AdminNov 15, 2024

Coles enlists Christmas elves to ‘Make Christmas Delicious’ via Smith St agency
Brands

Coles enlists Christmas elves to ‘Make Christmas Delicious’ via Smith St agency

The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media.

by Mediaweek AdminNov 14, 2024

ACCC takes Woolworths and Coles to court for misleading consumers through discount pricing claims
News

ACCC takes Woolworths and Coles to court for misleading consumers through discount pricing claims

The ACCC estimates that Woolworths and Coles sold tens of millions of the affected products and derived significant revenue from those sales.

by Alisha BuayaSep 24, 2024

Coles 360 expands retail media offering to liquor business
Brands

Coles 360 expands retail media offering to liquor business

From August, Coles Liquor suppliers will be able to book advertising campaigns through the Coles 360 platform.

by Amy ShapiroJul 12, 2024

Lisa Ronson joins Medibank as new CMO
Agencies

Lisa Ronson joins Medibank as new CMO

Ronson's appointment follows the departure of senior executive of brand, marketing, and customer experience Fiona Le Broq.

by Amy ShapiroJul 9, 2024

Coles launches budget-friendly 'Simply' range via the thrills
Brands

Coles launches budget-friendly 'Simply' range via the thrills

Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery shopping experience."

by Amy ShapiroJun 27, 2024

MasterChef's Sumeet launches sauce with Paramount Brand Studio
Television

MasterChef's Sumeet launches sauce with Paramount Brand Studio

"MasterChef Australia and Coles set the standard for seamless brand integration."

by Jasper BaumannJun 7, 2024

Coles Finest rebrand aims to earn brand loyalty amidst cost of living crisis
Features

Coles Finest rebrand aims to earn brand loyalty amidst cost of living crisis

Coles' premium private label is aiming to earn brand loyalty by tapping into special, occasional moments.

by Amy ShapiroApr 12, 2024

Coles and News Corp partner on national campaign to make dinner time cheaper
News Brands

Coles and News Corp partner on national campaign to make dinner time cheaper

The meal plans can save consumers up to 25 per cent on dinner

by Mediaweek AdminFeb 8, 2024

Coles 360 partners with Meta and Zitcha to integrate Managed Partner Ads
Digital

Coles 360 partners with Meta and Zitcha to integrate Managed Partner Ads

This partnership will enable brand advertisers to connect with off-site audiences across Facebook and Instagram at scale

by Mediaweek AdminNov 15, 2023

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