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Friction by design: What if making AI easier is making our work worse?
Opinion

Friction by design: What if making AI easier is making our work worse?

MC&V on why GenAI’s seamless spectacle risks rewarding good-enough output, and why creative tension is worth protecting.

by Marie-Céline Merret – Nov 2, 2026

'Eventually the AI will disappear': MC&V says AI is becoming just another production tool
Agency & Marketing

'Eventually the AI will disappear': MC&V says AI is becoming just another production tool

Two years ago, 'AI artist' wasn't a job title in Australia. Now its founders say the term 'AI' is on the way out.

by Natasha Lee – Aug 5, 2026

mediaweek
Morning Report

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