Daily Mail Australia produced a series of sponsored articles, an influencer campaign, video and high impact display.
Measuring over 70 metres long, the creative wraps four carriages.
The report also highlights a shift in advertising spend with marketers favouring General Display.
Zenith CEO Nickie Scriven: 'Marketers need to focus on how their ecosystems are optimised.'
The outdoor campaign includes a combination of all digital LED billboards and flagship premium billboards.
REA Group's Libby Minogue has been appointed to the newly created role of deputy chair.
Four more speakers for the September conference are yet to be announced.
James Warburton: 'One of my goals is to move APN Outdoor from an asset-led business to an audience-led business.'
The partnership will see the AFL offering clients programmatic campaigns.
ROE is the most valuable measurement for brand choice, says the 2018 Starcom Media Futures Report.
Watch Mediaweek TV on Sky News Business every Thursday at 2.30pm.
Mobile advertising is set to overtake desktop by 2018
Social media giant Facebook has announced the winners of its 2015 Facebook awards
Shazam introduces visual capability for advertising, launches with SCA and Universal Pictures
