Ad Spend
Showing 31 - 40 of 48 results
Rob Brittain on how marketers should respond if there is economic downturn next year
Brittain is a strategic advisor to CMOs, focused on enabling enterprise-wide marketing effectiveness capability
by Mediaweek Admin – Dec 20, 2022
$74 million wasted in digital media ad spend, Next&Co report finds
•Digital ad waste sits at 40 per cent of audited spend
by Mediaweek Admin – Oct 5, 2022
SMI: Underlying August ad spent up 6%, year to date remains in record territory
Best performing sectors are Outdoor bounce back, while Cinema spend doubles
by Mediaweek Admin – Oct 5, 2022
SMI January 2022: 15% ad spend growth fuelled by Government messaging
Outdoor recovery with investment up 19%, close to pre-Covid January 2018 result
by Mediaweek Admin – Mar 1, 2022
SMI reports market moves beyond Covid: Record ad spend ends 2021
SMI reports consecutive year-on-year ad growth for each month in 2021
by Mediaweek Admin – Feb 2, 2022
Dentsu Global ad spend forecast: Australia investment to grow 6%+ in 2022
Digital and Linear Television continue to be the two powerhouses driving global ad spend
by Mediaweek Admin – Jan 27, 2022
Pathmatics digital ad spend data calculates the top 10 dropped $240m in 2021
Foxtel the biggest media company with digital ad spend of $17.5m
by Mediaweek Admin – Dec 20, 2021
SMI reports stronger agency ad spend continues in October, social & outdoor climb
Digital audio and cinema ad spend both up 50%+
by Mediaweek Admin – Dec 2, 2021
SMI: August ad spend biggest ever, September saw dollars keep on coming
Boom goes post-Covid bounce back, most media categories enjoying big lifts
by Mediaweek Admin – Oct 5, 2021
SMI July 2021: Preliminary July data reveals ad spend recovery continuing
Jane Ractliffe : Covid lockdowns not yet impacting future ad spend demand
by Mediaweek Admin – Aug 17, 2021
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