The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
CEO James Taylor outlines an AI-driven future for oOh!media, while Mel Duffy unpacks a massive retail data upgrade.
The launch of the unified MOVE currency gives Australia's OOH industry real-time data to validate its real-world impact.
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
DOOH has become central to how brands connect their channel strategies.
'There are 90 million new assets that are coming to the business in the next couple of years. So, plenty more new...
'It’s not about being the biggest; it’s about being the best.'
The Transport category saw the most significant percentage increase.
Elizabeth McIntyre: 'Out of Home continues to prove its resilience and strength.'
'Premium, high-impact assets and the influence they deliver will prove more important than ever.'
Senior executives from oOh!Media, JCDecaux, and QMS share insights on the trends and innovations shaping OOH advertising in 2025.
CEO Cathy O’Connor takes the train to half year results presentation
"This focus on creating experiences within out-of-home through creativity has only gained more traction.”
![Christian Zavecz, Chief Strategy Officer[1]](https://images-r2.thebrag.com/mw/uploads/2024/12/Christian-Zavecz-Chief-Strategy-Officer1-320x173.jpg)
