Under the new agreement - one match per round will be shown during the home-and-away season, with live finals coverage also included.
Helliar brings strong experience across sport, media and agency environments.
The announcement was made at the F1 Exhibition at the Melbourne Convention and Exhibition Centre.
Season coverage begins on Monday, March 2 with AFL360.
The record-breaking season follows a sustained run of audience highs for the subscription service.
It comes after another record-breaking year for global viewership.
What a time to be a sports fan.
It'll be distributed with Sunday mastheads to anchor Kayo’s summer of cricket coverage.
The move signals Foxtel Group’s continued investment in Hubbl as a next-generation viewing platform.
"We're here to build something that lasts".
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Fans streamed 7.37 billion minutes of footy across the season, boosted by Fox Footy’s expanded rights deal and 4K coverage.
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