Sydney Radio Ratings 2022 Survey 5: 2GB increases its lead as Fordham surges

Sydney Radio Ratings

• 2GB still #1 as Ben Fordham is the king of breakfast

Radio ratings Sydney

GfK Survey 5 2022, Survey Period: Sun May 22 to Sat Jun 25 & Sun Jul 10 to Sat Aug 13.

UP: 2GB/2UE +0.7
DOWN: WSFM -1.2

2GB 13.6% (12.9%)

Cume: 765,000 (+47,000)
2021 results: Best/worst
Best 10+ 16.4% (11.7%)
Best Breakfast 19.8% (13.3%)

2GB is still #1 in Sydney after extending its lead by 0.7 points. Breakfast with Ben Fordham is still the #1 breakfast host in the market, extending his market-leading share by 1.7 points, bouncing back from Survey 3 earlier in the year, where he lost 3.1 points. Mornings with Ray Hadley continues to build its lead in the daypart, improving by 0.3 points. The station increased its share in the younger demographic of 18-24  by 1.4 points this followed the 2.3 points it gained in the daypart in Survey 4. 2GB continues to dominate 65+ with a share of 30.1%, the station is also #1 in 55-64 with a share of 16.7%. 

KIIS 1065 10.1% (10.2%)

Cume: 1,307,000 (+56,000)
2021 results: Best/worst
Best 10+ 10.6% (7.7%)
Best Breakfast 12.9% (9.8%)

This is the 29th consecutive winning survey for Kyle and Jackie O for FM breakfast in Sydney, despite losing 0.8 points. Overall, the station remained steady, as it maintained a slim lead in the FM rankings over smoothfm. Will and Woody have remained the #1 drive program after decreasing their share by only 0.3 points. The station continues to dominate the younger demographic, finishing #1 in 10-17 and 25-39. KIIS has also regained the top cume from smoothfm with 1.307m.

smoothfm 95.3 9.7% (9.6%)

Cume: 1,289,000 (+19,000)
2021 results: Best/worst
Best 10+ 10.8% (7.9%)
Best Breakfast: 7.9% (4.5%)

smoothfm has continued its strong year of results after remaining the #2 FM station in Sydney. This follows off the station having its lowest share in over five years in survey 1. The station is the #1 FM station in weekends while #1 overall in afternoons.

WSFM 7.5% (8.7%)

Cume: 895,000 (-8,000)
2021 results: Best/worst
Best 10+ 8.8% (6.6%)
Best Breakfast 9.1% (5.7%)

WSFM remains at #4 despite suffering the biggest drop-off in share for Survey 5, losing 1.2 points. This follows Survey 4’s share of 8.7% which was only 0.1 points shy of its best 10+ result in 2021. Jonesy and Amanda have continued to slip in market share, losing 0.3 points in Survey 5. WSFM was down in every daypart while the biggest demo drop-off came in 18-24 which lost 6.5 points.

Nova 96.9 6.9% (6.7%)

Cume: 1,286,000 (+30,000)
2021 results: Best/worst
Best 10+ 6.8% (4.7%)
Best Breakfast 6.9% (4.0%)

Nova has remained steady after gaining 0.2, and maintains a comfortable lead over Triple M and 2DayFM. Breakfast with Fitzy and Wippa has continued to grow its audience, up 0.3. Drive with Kate, Tim, and Joel was up another 0.4 points and has moved up to the third-ranking drive program in Sydney. The station remained #1 in 18-24 off of KIIS in this survey.

104.9 Triple M 5.3% (4.9%)

Cume: 739,000 (+45,000)
2021 results: Best/worst
Best 10+ 6.1% (4.7%)
Best Breakfast 6.7% (4.6%)

Triple M has increased its market share by 0.4, as the station has broken back through the 5% threshold. The station is up in almost every daypart as The breakfast slot with Mark Geyer, Jess and Pagey increased by 0.5 points. The station’s best demo is now 55-64, where it has a 8.7% share.

104.1 2Day FM 4.3% (4.7%)

Cume: 858,000 (+13,000)
2021 results: Best/worst
Best 10+ 4.2% (2.6%)
Best Breakfast 4.4% (2.4%)

2Day FM has continued to lose some of its momentum from the start of the year, after dropping 0.4, but its shares of 4.3% is still better than any result registered last year. The breakfast shift with Hughesy, Ed and Erin has remained steady at 3.6%.

2UE 954 4.0% (3.3%)

Cume: 250,000 (+3,000)
2021 results: Best/worst
Best 10+ 3.0% (2.3%)
Best Breakfast 2.3% (1.6%)

The station has gained 0.7 points as it cracks 4%, this continues the station’s surge in recent surveys as it begins to close in on 2Day FM.

Sky Sports Radio 1.8% (2.0%)

Cume: 229,000 (+7,000)
2021 results: Best/worst
Best 10+ 1.4% (0.5%)
Best Breakfast 2.7% (0.8%)

The station is down slightly after it archived its highest share in over six years in Survey 4.

SEN 1170 0.4% (0.4%)

Cume: 96,000 (+21,000)
2021 results: Best/worst
Best 10+ 0.7% (0.4%)
Best Breakfast 0.5% (0.2%)

The station once again remains dead even on 0.4% market share. Breakfast with Vossy and Brandy gained 0.2 points for the second survey in a row after losing 0.4 points in Survey 3.

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