Stuart Bailey has been appointed as Chief Media Officer of Clemenger BBDO, as the agency expands its integrated offering combining creativity and media to drive business results.
Bailey brings more than 20 years of experience across the UK and Australia in media, digital transformation, business management and agency leadership. He has held senior roles within major agency groups, including OMG, most recently serving as Chief Operating Officer at PHD Australia.
He has worked with brands including McDonald’s, Unilever, Telstra, PepsiCo, Kellogg’s, ANZ, Virgin Australia, VW and Village Roadshow. His experience covers business operations, digital acceleration, trading and client leadership.
Bailey has also been active in industry initiatives. As Chair of the MFA Interactive Committee, he oversaw the development of the MFA Digital Foundations exam, completed by more than 1,000 professionals nationally.
He co-created the Australian Digital Advertising Practices in collaboration with the IAB, MFA and AANA, focusing on viewability, brand safety and ad fraud. His work earned him the MFA Industry Contribution award.
“Stu is an exceptional leader and operator who understands the power of creativity and media working together. His experience, vision and values make him the perfect person to help us bolster our integrated, modern agency model,” Clemenger BBDO CEO Lee Leggett said.
Bailey said of his new role: “Clemenger BBDO has always stood for creative excellence, and I’m excited to be part of something that brings together creativity, media, and innovation in a unique and powerful way. Media is a critical piece of the puzzle.
“It shapes how creativity is experienced and how ideas drive business outcomes. I’m looking forward to helping build a connected, strategic and high-impact model that delivers across the entire customer journey.”
PHD CEO Mark Jarrett said: “Stu has been an integral part of PHD’s success. I am deeply appreciative of his hard work and commitment, and the results he has helped us drive over that time. His leadership, critical thinking and deep understanding of our business have left a lasting impact.
“I’m delighted he’ll continue to bring his talent and expertise to Omnicom Oceania in his new role at Clemenger BBDO, and I wish him every success in this exciting next chapter.”
The appointment completes Clemenger BBDO’s leadership team with Stephen de Wolf, Suzanne Croxford and Nicole Armstrong, and follows recent account wins including Kmart and COLORBOND steel.
Top image: Stuart Bailey