Steve Sos has exited from his role as Managing Director APAC for Vevo after five years with the company.
Replacing Sos is Tim O’Connor, Head of Sales APAC. O’Connor will step into the role of General Manager APAC.
In a statement to Mediaweek, Vevo spokesperson said: “Tim O’Connor, has been promoted to lead Vevo’s APAC operations, following his successful tenure as Head of APAC Sales.
“Steve Sos is no longer with the business, and has left to pursue other interests. We thank him for his important contributions and wish him well.
“With Tim’s extensive experience his appointment ensures strong continuity for our clients and partners across the region.”
Sos began with the music video network in 2019 as Managing Director AUNZ before being promoted to oversee the APAC region in 2022.
Prior to joining Vevo, he worked at music discover platform Shazam, starting as Regional Sales Director in 2013 before stepping up to VP Asia Pacific in 2015. Sos’ last role at Shazam was as Managing Director of Asia Pacific.
He has previously held senior roles at News Corp, Fairfax, MCN and Mobile Embrace Limited.

Vevo spokesperson: ‘With Tim’s extensive experience his appointment ensures strong continuity for our clients and partners across the region.’ Pictured: Tim O’Connor
O’Connor was promoted to Head Of Sales for the Asia-Pacific region earlier this year alongside Blair Kelly who was promoted to Group Sales Manager and Alex Trumble as Senior Sales Manager.
Their appointments marked an important milestone for Vevo as it continues to expand its presence across the broader APAC region.
Under O’Connor, Kelly and Trumble, Vevo aims to work closely with clients, agencies and brand partners to deepen commercial relationships, drive innovation in premium video solutions and accelerate the music video network’s growth across key South East Asian markets.
Top image: Steve Sos