SEN poaches from ARN and Optus Sport in national sales push

Sports Entertainment Network (SEN) has appointed Nick Flood as Victorian Sales Director and Jimmy Kerr as Head of Commercial – NSW, expanding its national commercial leadership as the broadcaster grows across audio, digital, television, and live sport.

Flood joins SEN from ARN, where he held senior leadership roles overseeing sales teams and market strategy in Melbourne.

Kerr brings more than a decade of media and sport experience, most recently from Optus Sport, where he held senior commercial leadership positions across major sporting properties.

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Strengthening the national team

Chief Commercial Officer Daniel McGuire said the appointments reflect ongoing investment in SEN's commercial capability.

"Nick and Jimmy are two outstanding additions to our expanding national commercial team. Both bring proven leadership, strong industry relationships and a deep understanding of how to create meaningful partnerships for clients," McGuire said.

"As SEN continues to evolve as Australia's leading sports media and entertainment business, attracting talent of this calibre further strengthens our ability to deliver innovative solutions for advertisers and unlock new opportunities for brands across our growing ecosystem."

Flood said he was drawn to SEN's position in the market.

"SEN brings sport, audience and commercial innovation together to deliver real value for clients. I'm excited to lead the Victorian team as SEN continues to shape the future of sports media in Australia," he said.

Kerr pointed to the breadth of SEN's sporting rights portfolio as a key drawcard.

"Joining SEN at a moment of real momentum is a privilege. With one of the strongest sporting rights portfolios in the country, SEN gives brands a truly integrated sports ecosystem spanning audio, digital, social, premium talent, visual content and live experiences. I'm looking forward to helping our NSW agency and brand partners unlock the full potential of that platform," Kerr said.

Main image: Nick Flood and Jimmy Kerr

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