Tubi brings first global brand campaign to Australia

Tubi has launched its first global brand campaign in Australia, with advertising across connected TV, outdoor, ARN radio and News Australia’s network.

‘Find Any Feeling For Free’ uses absurd scenarios to show the lengths people go to experience a particular emotion, before offering a simpler option: ‘Or You Could Tubi’.

The campaign combines global creative with Australian executions. US agency Mischief @ No Fixed Address created the campaign, with local support from News Australia’s in-house creative agency Roller.

The national rollout includes outdoor takeovers in Sydney and Melbourne, bus advertising, digital screens, radio integration across ARN and promotion across News Australia.

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Australian viewing time grows

The launch comes as Tubi reports a 32% increase in total Australian viewing time in June 2026 compared with June 2025, according to its internal data.

Globally, the Fox Corporation-owned free streaming service reached 110 million monthly active users, up 14% year on year. Tubi announced the milestone in August.

News Australia chief revenue officer Lou Barrett said viewers’ reasons for choosing a program mattered to advertisers. News Australia is Tubi’s exclusive advertising sales partner in Australia.

“When viewers choose what to watch based on how they want to feel, they are fully tuned in. For Australian advertisers, that active emotional choice translates directly into higher engagement and stronger commercial outcomes.”

Global creative, Australian rollout

Tubi chief marketing officer Nicole Parlapiano said the campaign would appeal to Australian audiences.

“‘Find Any Feeling For Free’ is rooted in the universal idea that whatever you’re in the mood to feel, there’s something on Tubi for you. We believe that message will resonate strongly with Australian audiences, and we’re excited to bring it to life through a distinctly local campaign. Our vast library reinforces our commitment to giving fans greater choice, more to discover and, ultimately, even more feelings to find on Tubi, all for free.”

Mischief @ No Fixed Address was also behind Tubi’s ‘Down the Rabbit Hole’ campaign.

More films and series added

The campaign follows Tubi’s August announcement of licensing agreements with NBCUniversal Global TV Distribution and Sony Pictures Entertainment.

The deals bring more than 450 library movies and television episodes to the service across Australia, Canada and the UK.

Australian additions include Good Boys, Freaky, The Witch, Lady Bird, I Know What You Did Last Summer, The Intruder, Once Upon a Time in Mexico and the series Lost Girl.