The Seven Network has appointed Annie Griffiths to the newly created role of director of commercial strategy and innovation, continuing a wave of senior leadership moves designed to align the business with its content, commercial and communications priorities.
Reporting to chief commercial officer Henry Tajer, Griffiths will lead the network’s commercial strategy, trade marketing, and the 7RED division, which oversees brand integration, strategic partnerships and innovation across the Seven portfolio.
Griffiths joins Seven later this year from Foxtel Media, where she spent almost five years and most recently held the role of executive director of strategy and operations. Her prior roles include chief marketing officer at PHD USA in New York and senior strategy positions at GroupM in both the US and Australia.
“Annie is one of the best strategists I’ve worked with, and she brings a great track record and a lot of experience to this new role at Seven,” said Tajer. “Hiring Annie is an important first step in re-imagining how we engage with the market and create new ways to connect with our audiences across all the Seven platforms. I can’t wait to see Annie’s impact on the team at Seven, our partners and our clients.”
(L-R) Brittany Stack, Annie Griffiths, and Kate Amphlett.
Griffiths added: “It’s a transformative time in the video industry. With top-notch local content and an accelerating digital business, I’m delighted to be part of what’s next for Seven. I’m looking forward to mucking in with the team to deliver outcomes for clients.”
Her appointment complements Seven’s recent restructure of its communications division, led by the elevation of Kate Amphlett to director of communications. Amphlett, a seasoned communications leader with over 30 years of experience, now oversees an integrated team aligned across entertainment, news, sport and digital.
As part of the restructure:
• Brittany Stack has been promoted to head of communications – News & Public Affairs, Partnerships and Community, overseeing key brands such as 7NEWS, Sunrise, and 7NEWS Spotlight.
• Alison Booth now leads as head of communications – Entertainment and 7plus, driving campaigns for marquee shows including Australian Idol, The Voice, and Home and Away, as well as the network’s AVOD platform 7plus.
• Emma Francis steps into the role of head of communications – Sport, guiding comms strategy for Seven’s premier sports rights including the AFL, cricket, and NFL.