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Max streaming service launches in Australia: The home of HBO, Warner Bros., and more
JB Perrette: 'We’ve been clear that the globalisation of Max is a top priority, and Australia represents one of our biggest new markets.'
by Emma Shepherd – Feb 26, 2025
IAB Report: Podcast advertising poised for growth as agencies boost investment
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
by Mediaweek Admin – Feb 26, 2025
An escape plan for overburdened marketers
There are fewer classically trained marketers these days as businesses look to slim down their operations.
by Dan Richardson – Feb 26, 2025
Communications agency Jack Taylor appoints CEO
Jon Bier: 'Bringing Judy on board is like adding rocket fuel to what we’ve already built.'
by Alisha Buaya – Feb 25, 2025
JCDecaux launches new brand positioning via Howatson&Co
Essie Wake: 'We've identified four key drivers that transform campaign performance: portfolio quality, creative impact, sophisticated planning, and meaningful measurement.'
by Alisha Buaya – Feb 25, 2025
History Will Be Kind puts Maille premium mustard back on the map in comeback campaign
Ken Michail: 'Tapping into culture, community and channel specific insights, the campaign is delivering in spades and already unlocking new opportunities for the brand in market.'
by Alisha Buaya – Feb 25, 2025
Chain Social welcomes new digital marketing strategist
Bonnie Sansom: 'Shelby is an accomplished marketer with a strong e-commerce track record, who adds a lot of value to our team.'
by Alisha Buaya – Feb 25, 2025
Australian consumers lack understanding of personal data usage: Yahoo and Magna research
The lack of knowledge proves to be a major challenge for brands and agencies trying to build trust in digital advertising.
by Alisha Buaya – Feb 25, 2025
Stephen Howard departs from Ovolo Hotels after seven years
'I’ve had the privilege of working alongside some of the most creative and passionate colleagues in the industry.'
by Alisha Buaya – Feb 25, 2025
MFA puts call out for session proposals for MFA EX
Philippa Moig: 'Think beyond your team, beyond your agency.'
by Alisha Buaya – Feb 25, 2025
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