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From My Feed: Employee Generated Content is Taking Over My Feed This Month
'People trust people, and there's nothing more trustworthy than hearing directly from someone who works at a company or, even better, founded it!'
by Cara Norris – May 20, 2025

Greenpeace and Photoplay director Dropbear raise awareness about long line fishing in new campaign
Dropbear: 'Against the harsh photo-collage boats and jagged ink-based environments, the story of innocence meeting destruction became even more powerful.'
by Alisha Buaya – May 20, 2025

Zitcha appoints Head of Data and AI
Troy Townsend: 'Alberto brings a rare combination of technical expertise, strategic vision and commercial understanding that’s critical to this next phase of growth.'
by Alisha Buaya – May 20, 2025
IKEA celebrates 50 Years in Australia with nationwide campaign
Kirsten Hasler: 'Across the campaign there is a clear sense of Australianness achieved by celebrating people, places and scenarios that Aussies can relate to.'
by Alisha Buaya – May 20, 2025

TV Ratings Monday 19 May 2025: The Floor cements Monday dominance
Nine's The Floor dominated the 25-54 and 16-39 demographics, outperforming all competitors. Nine News also outpaced Seven in the younger demos.
by Tom Gosby – May 20, 2025

Kate O’Connor to depart BBC Studios after leading Bluey’s global growth
'It was a dream come true to launch Bluey for the BBC, and an incredible privilege to help grow it into the powerhouse it is today.'
by Tom Gosby – May 20, 2025

Attention is the new conversion: Why attention beats viewability this EOF
'Marketers who prioritise attention, and not just viewability, will be able to demonstrate the effectiveness of their campaigns and their impact on consumers.'
by Barry O’Brien – May 20, 2025

Impressive achieves B Corporation accreditation
Robert Tadros: 'When our people thrive, our business thrives. Our goal has always been to create an environment where our team is engaged, valued, and empowered to make an impact.'
by Alisha Buaya – May 20, 2025

'It’s about being maverick': Lauren Joyce on Kyle & Jackie O, cost cuts, and the future of ARN
'There's been a lot of criticism around the show, but I think people forget it's still brand new to Melbourne audiences.'
by Natasha Lee – May 20, 2025

First look: BINGE drops trailer for award-winning drama MIX TAPE
Lana Greenhalgh: 'MIX TAPE will transport viewers back in time to that intoxicating feeling of first love.'
by Mediaweek Admin – May 20, 2025

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