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All Blacks and Black Ferns unveil new brand identities via M&C Saactchi Group
The brands have been designed for both teams to stand out in an ever-complex sport and entertainment landscape.
by Alisha Buaya – Mar 31, 2025
LinkedIn reveals most in-demand skills for marketers in 2025
Cayla Dengate: 'With a tightening job market and intensifying competition, knowing which skills are in-demand can help job seekers stand out to hiring managers.'
by Alisha Buaya – Mar 31, 2025
Foxtel cements Max partnership in new TVC via Balboa
Guy Sawrey-Cookson: 'This ad celebrates the seamless integration of Max into the Foxtel experience, delivering creative that’s as bold and engaging as the entertainment itself.'
by Alisha Buaya – Mar 31, 2025
MFA names signature judges for the 2025 Awards
Taking to the panel are Kate Bailey, Joe Lunn, Suzana Ristevski, Nicole Smart, and Sarah Sorrenson.
by Alisha Buaya – Mar 31, 2025
TV Ratings Sunday 30 March 2025: Married At First Sight leads across key demos
Married At First Sight tops the charts, with strong performances across all key demographics.
by Tom Gosby – Mar 31, 2025
Julian Fell, The Age/SMH and CommsDay dominate The 2025 Lizzies
The night brought together journalists, publishers, industry insiders and comms leaders for the packed awards program.
by Natasha Lee – Mar 31, 2025
Fast, fierce, and flawed: what marketers can learn from election campaigns
'Voter behaviour has changed dramatically, just like consumer behaviour.'
by Daniel Van Vorsselen – Mar 31, 2025
The Pistol wins JURA media account
George Liakatos: 'We really wanted a digital marketing partner with a deep understanding of data, strategy and insights and how they can be used to drive growth and revenue.'
by Alisha Buaya – Mar 31, 2025
Seven Network reshapes communications leadership with key promotions
The changes are part of a broader strategy to align communications with audience growth, content leadership and commercial priorities.
by Natasha Lee – Mar 31, 2025
Vaseline launches short film campaign with creators from Australia and South Korea via Amplify
Hayley Adams: 'Working with Vaseline to bring fresh creative perspectives to life has been a rewarding process, and we’re excited to see how audiences respond.'
by Alisha Buaya – Mar 31, 2025
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