Droga5 ANZ, part of Accenture Song, has appointed Michael McEwan as Director of Droga5 Melbourne, effective late May 2025.
He brings nearly three decades of experience in the marketing industry, having held senior roles both in Australia and internationally.
McEwan joins the Droga5 ANZ leadership team from M&C Saatchi Group, where he spent five years – most recently serving as CEO of M&C Saatchi AUNZ. Under his leadership, the agency secured major clients and delivered award winning campaigns, earning accolades at D&AD, Cannes Lions, One Show, and multiple Effies in 2024.
McEwan is also a graduate of the Australian Institute of Company Directors and is widely respected for his client partnerships, creative leadership, and team-building acumen.
McEwan said of his new role: “I’m beyond excited to be joining Droga5. There’s enormous opportunity in Melbourne to unleash the creative depth at Droga5 and the world-class capabilities of Accenture Song.
“Droga5’s reputation for culturally resonant, effective work is second to none. While others talk about the future, Droga5 and Accenture Song are actively shaping it – I’m looking forward to contributing to that momentum.”
Droga5 ANZ CEO and Accenture Song ANZ Marketing Practice Lead Matt Michael added: “As we continue to shape Droga5 in Australia and New Zealand, I’m thrilled to have Michael join us. He is a natural collaborator with a strong track record of pushing for great work and building exceptional teams.
“I am greatly looking forward to working with him and watching him harness the capability we have across Droga5 and the broader Accenture Song network. His appointment reflects our commitment to investing in the Melbourne market and supporting its business and creative communities.”
In recently months, the agency has unveiled a series of appointments and reshuffles including Kit Lansdell as head of effectiveness, Barbara Humphries and Damon Stapleton as co-chief creative officers for Australia and New Zealand, and Tara Ford taking the reins as chief creative officer of Droga5 London.
Top image: Matt Michael and Michael McEwan