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L’Oréal taps WPP Beauty Tech Labs as its advocacy and influencer agency
Georgia Hack: 'This collaboration with WPP is dedicated to driving innovation, transformation, and excellence in the content and advocacy space.'
by Alisha Buaya – Apr 14, 2025
Media Roundup: Parties fumble youth pitch, Aunty courts Canberra, Apparent's big wins, ARN banks on big stunts and Mediaweek's Next of the Best
See the top industry stories trending today.
by Natasha Lee – Apr 14, 2025
Leo names chief client partner and transformation director
Clare Pickens: 'Our team is always looking at ways to adapt, shift and evolve using curiosity and creative problem-solving to uncover unmet needs and unlock commercial success for our clients.'
by Alisha Buaya – Apr 14, 2025
Apparent scoops up wins across creative, social and digital
Suzy Smiley: 'We’re incredibly proud to welcome our new partners'.
by Natasha Lee – Apr 14, 2025
MobLand roars out of the gate with record-breaking Paramount+ launch
The result marks a milestone not just for the platform's Australian division, but globally.
by Natasha Lee – Apr 14, 2025
'It's like the Oscars': Next of the Best's past winners reflect on their success
'These awards show people that belief exists - and why you're worth backing.'
by Mediaweek Admin – Apr 14, 2025
2GB's Sydney Royal Easter Show broadcast delivers unscripted gold for brands
The station's on-the-ground presence allows for a unique level of engagement, not only amongst fans but also with advertisers.
by Natasha Lee – Apr 14, 2025
Why DIY journalism beats none at all
'If this new world order only lets me tell stories to hundreds of people, rather than the hundreds of thousands that my career in media enabled, then so be it.'
by Bryce Coombe – Apr 14, 2025
John O'Neill on QMS, buying MediaWorks and the next big step
'With TV networks and radio networks, there's always discussion and opportunities.'
by Frances Sheen – Apr 13, 2025
Havas dissects the shift from 'mateship' to 'me-ship' and why marketers and brands need to pay attention
Mitchell Long: 'People are scared, people are feeling the impact of the cost-of-living crisis more than ever before, and a heightened sense of uncertainty.'
by Alisha Buaya – Apr 13, 2025
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