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oOh!media upgrades Melbourne’s 3D billboard 'The Bourke'
Mark Fairhurst: 'It’s sheer size, commanding scale, and iconic placement set it apart as the premier screen for immersive 3DA and brand fame.'
by Alisha Buaya – Aug 14, 2025
News Corp Australia and AFLW revive mX as new wX publication
To celebrate AFLW's 10th season, News Corp Australia has partnered with the league to launch wX, a modern reimagining of the iconic mX newspaper.
by Mediaweek – Aug 14, 2025
Every Runner Has a Reason - YoPRO teams with Turia Pitt to fuel everyday runners
Maire-Aude Remaut: 'Through this campaign, we’re proud to feed runners’ progress and reaffirm YoPRO’s commitment to supporting athletes and active lifestyles.'
by Alisha Buaya – Aug 14, 2025
Decoding purchase intentions - Choice Framing removes the guesswork
Strategic consultancy 5D has launched a new model called Choice Framing, aiming to help marketers tailor strategies based on how consumers behave by category.
by Mediaweek – Aug 14, 2025
Tight 'Footy Shorts' partnership between WPP's Motion Entertainment, the AFL, and Foxtel
Lisa Squillace: 'Footy Shorts demonstrates how WPP Media is investing and co-creating content to deliver premium content for local audiences.'
by Alisha Buaya – Aug 14, 2025
"It’s about moving our clients closer to their ambitions" - Houston Group expands creative leadership
Alex Toohey: 'Our creative team are positioned to push boundaries and produce work that reflects both the ambition of our clients and the agency.'
by Alisha Buaya – Aug 14, 2025
Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more
New Snapchat research reveals young Australians are turning to friends — not influencers or algorithms — for shopping inspiration this peak retail season.
by Dan Barrett – Aug 14, 2025
Laura Sharrad and Callum Hann on growing up in the MasterChef kitchen
Laura Sharrad and Callum Hann on growing up in the MasterChef kitchen, the friendships that last, and a record-breaking finale.
by Natasha Lee – Aug 14, 2025
QMS returns to SXSW Sydney as marketing and media tracks sponsor
Simon Cahill: 'Expect game-changing ideas and fresh perspectives that challenge assumptions, spark collaboration and set the agenda for what’s next in this space.'
by Alisha Buaya – Aug 14, 2025
Media Roundup: Comyn's AI copyright fears, Labor eyes AI rules, ABC homegrown hit hope, ACMA blocks Polymarket, YouTube tests age checks, and Amazon takes on Temu
See the top industry stories trending today.
by Natasha Lee – Aug 14, 2025
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