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Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.
by Ben Baker – Aug 21, 2025
Subaru launches Forester Hybrid national campaign with Starcom
Ross Ashby: 'Together with Epsilon Australia, this campaign is a great example of how data, creativity and context in media come together to drive impact and ultimately sales.'
by Alisha Buaya – Aug 21, 2025
Jane Palfreyman named acting SBS managing director as global search begins
Her appointment comes after news of impending James Taylor's exit from SBS after 13 years of service.
by Alisha Buaya – Aug 21, 2025
Aussie White Lotus' star Morgana O'Reilly on magic, storytelling and Playing Gracie Darling
'I believe in tarot and I believe in ghosts and I believe in astrology, because stories, these are magic. Why not?'
by Natasha Lee – Aug 21, 2025
Celeste Barber fronts marie claire's 30th anniversary issue
Are Media's flagship fashion brand marks three decades with comedy, luxury and a new Power 30 list.
by Natasha Lee – Aug 21, 2025
Man dies live-streaming on Australian platform Kick
Authorities are investigating the death of Jean Pormanove, an online streaming identity regularly seen in videos being beaten and humiliated.
by Dan Barrett – Aug 21, 2025
ACAM launches AI-Ready program to boost marketing capability
Just 52% of Australian marketers have moved beyond beginner-level AI adoption, prompting the Australian Centre for AI in Marketing to launch a practical new education program.
by Mediaweek – Aug 21, 2025
AFFINITY appoints Matt Batten to pair human creativity with agency strength in data and tech
Independent agency AFFINITY has appointed Matt Batten to lead its creative offering, signalling a renewed focus on emotional resonance alongside data and tech.
by Mediaweek – Aug 21, 2025
TAC reframes speeding as 'Australia’s deadliest predator' in road safety campaign
TAC and Thinkerbell have launched a provocative new installation in Melbourne’s CBD, spotlighting speeding as the country’s most lethal danger on the road.
by Mediaweek – Aug 21, 2025
Receptivity over raw reach: Atomic 212° unveils new ad effectiveness metric
New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising.
by Mediaweek – Aug 21, 2025
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