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From Big Mac to Big Goodbye: McDonald’s ends 54-year creative partnership with DDB Group Sydney
Sheryl Marjoram: 'Our partnership with Macca’s has been defined by more than shared goals, it’s been powered by determination, proving longevity is earned, not given.'
by Alisha Buaya – Aug 14, 2025
TV Ratings Wednesday 13 August 2025: The Block dominates younger demos
Seven News led total audience numbers while Nine’s The Block remained the top choice for younger viewers across key demographics.
by Mediaweek – Aug 14, 2025
Marketers turn to AI to reclaim time, precision and performance
DoubleVerify’s 2025 Global Insights report outlines five key AI priorities reshaping digital advertising workflows.
by Mediaweek – Aug 14, 2025
Merchantwise Group acquires Jaywing and Frank Digital
Alan Schauder: 'By bringing them into the Merchantwise Group, we’re combining data, creativity, media and technology to deliver full-funnel solutions for some of the world’s most exciting brands.'
by Alisha Buaya – Aug 14, 2025
The Relatables crack Spotify Top 10 as fanbase surges
Independent podcast The Relatables, hosted by Jake Craig and Ottie Clarke, has landed two Top 10 spots on Spotify’s Australian charts.
by Natasha Lee – Aug 14, 2025
oOh!media upgrades Melbourne’s 3D billboard 'The Bourke'
Mark Fairhurst: 'It’s sheer size, commanding scale, and iconic placement set it apart as the premier screen for immersive 3DA and brand fame.'
by Alisha Buaya – Aug 14, 2025
News Corp Australia and AFLW revive mX as new wX publication
To celebrate AFLW's 10th season, News Corp Australia has partnered with the league to launch wX, a modern reimagining of the iconic mX newspaper.
by Mediaweek – Aug 14, 2025
Every Runner Has a Reason - YoPRO teams with Turia Pitt to fuel everyday runners
Maire-Aude Remaut: 'Through this campaign, we’re proud to feed runners’ progress and reaffirm YoPRO’s commitment to supporting athletes and active lifestyles.'
by Alisha Buaya – Aug 14, 2025
Decoding purchase intentions - Choice Framing removes the guesswork
Strategic consultancy 5D has launched a new model called Choice Framing, aiming to help marketers tailor strategies based on how consumers behave by category.
by Mediaweek – Aug 14, 2025
Tight 'Footy Shorts' partnership between WPP's Motion Entertainment, the AFL, and Foxtel
Lisa Squillace: 'Footy Shorts demonstrates how WPP Media is investing and co-creating content to deliver premium content for local audiences.'
by Alisha Buaya – Aug 14, 2025
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