Global marketing agency TEAM LEWIS has launched a new media buying division in Australia, appointing Kevin Fernandes as head of media. The move expands the agency’s full-service offering to include paid media alongside PR, content and social.
Fernandes joins with more than 14 years’ experience in AdTech and media partnerships, most recently serving as national head of partnerships and AdTech at Havas Media. There, he led the investment team, digital product adoption, and commercial delivery.
In his new role, Fernandes will be responsible for building and diversifying TEAM LEWIS’ local client portfolio. The media buying service marks a first for the agency in Australia, aiming to deliver integrated campaigns across paid, owned and earned channels.
“Having the opportunity to build TEAM LEWIS’ media division in Australia represents one of those rare opportunities to craft truly integrated brand stories that resonate across every touchpoint,” said Fernandes. “I am excited to combine the talent, intelligence and strategic storytelling expertise of the agency to launch not just another capability, but to build out compelling narratives that drive real business outcomes for our clients.”
Creative leadership expands
Alongside the media launch, Alex Robinson has been promoted to head of creative and content. Robinson joined TEAM LEWIS in June 2024 and has played a key role in developing client campaigns across multiple channels.
Alex Robinson
“Getting to work across our client portfolio and finding new creative ways to tell their stories, whether that’s via earned, owned, or now paid with Kevin in the mix, is seriously exciting,” said Robinson. “Creative thinking drives everything we do at TEAM LEWIS, and with the tools we have at our fingertips there’s never been a better time to build remarkable work.”
Building full-service capabilities
Martin Harkin, managing director of TEAM LEWIS Australia, said the appointments represented a major step in the agency’s local strategy. “Bringing an outstanding industry leader like Kevin on board to launch and grow our media division takes the agency to a whole new level locally,” he said.
Martin Harkin
“I’m equally excited by the evolution of Alex’s role. Since joining, he has become a catalyst of the agency’s creative vision across all our disciplines. The combination of dynamic media leadership with creative excellence marks an incredibly exciting new chapter for the business.”
TEAM LEWIS employs more than 600 staff across 26 offices in Asia, Europe and North America, offering marketing, communications and digital services.
Top image: Kevin Fernandes