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Elton John's eyewear now as big as a bus in 3D outdoor campaign for Specsavers
Specsavers has debuted its first 3D digital out-of-home campaign in Australia, teaming up with QMS to showcase the Elton John Eyewear collection at Emporium Melbourne.
by Mediaweek – Sep 3, 2025
Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed
Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that feels like them.'
by Alisha Buaya – Sep 3, 2025
The Company We Keep expands APAC team with five new hires
Experiential agency The Company We Keep has expanded its Singapore team to meet rising regional demand, following new and growing client partnerships.
by Mediaweek – Sep 3, 2025
Chrissie Swan confirmed as host of rebooted Healthy, Wealthy, & Wise
Chrissie Swan will front Seven’s upcoming reboot of Healthy, Wealthy & Wise, nearly 30 years after the original lifestyle series first aired.
by Mediaweek – Sep 3, 2025
Following Daniel Monaghan's departure, Paramount ANZ strengthens its bench with two senior appointments
The move follows Monaghan’s resignation from Paramount ANZ, where he had been in his role since 2021.
by Natasha Lee – Sep 3, 2025
Monopoly at McDonald’s goes app-only in 2025 with W+K Creative
Mary Vrancic: 'This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play.'
by Alisha Buaya – Sep 3, 2025
Can live ideas cut through culture wars? Thinkable thinks so
The platform positions itself as a counter to rising cultural polarisation, offering audiences evidence-driven conversation over outrage.
by Natasha Lee – Sep 3, 2025
Stan’s Revealed uncovers the harrowing battle to bring Malka Leifer to trial
Dassi, Elly and Nicole said: 'We agreed to this film, unfiltered and unguarded, because WE believe truth demands change.'
by Natasha Lee – Sep 3, 2025
Former Omnicom CEO Peter Horgan makes the leap to JOY
Simon Rush: 'We couldn't think of a better person to lead our ambitious growth plans than Horgs.'
by Alisha Buaya – Sep 3, 2025
Why cultural fluency is the superpower marketers need to win attention
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'
by Alisha Buaya – Sep 3, 2025
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