News Corp Australia has maintained its position as the country’s leading news and information publisher, reaching four in five online Australians in September, according to the latest Ipsos iris digital audience rankings.
The publisher recorded a total audience of 18.41 million people across its network, with an engaged reach of 145 browser page views per person. The data covers Australians aged 14 and above who accessed content across smartphone, PC, and tablet devices.
News category performance
In the news category, News Corp Australia recorded an audience of 14.72 million and 575 million browser page views – an engaged reach of 39 page views per person, up 4.1 per cent on August. Average time spent on-site was 44 minutes per person, while video views reached 71 million, up 6.55 per cent month-on-month.
Pippa Leary, managing director and publisher, free news and lifestyle, said the results highlighted the strength of audience connection across News Corp’s portfolio: “Building audience connections across all platforms not only enhances our reach on a larger scale but also drives improved results for our clients. We are pleased to see our overall engaged reach has grown by four per cent in September.”
Sport sees finals lift
In the sports category, buoyed by the AFL and NRL finals, News Corp Australia reached an audience of 6.84 million, up 13.9 per cent on August. The publisher generated 84 million browser page views, with an engaged reach of 12 page views per person and 12 million video views, up 9.4 per cent month-on-month.
Leary added that the company’s expanding video footprint continued to deliver results: “Our news video audience was up 6.55 per cent on last month, reaching more than 58 per cent of video consumers in the category, and our sports video audience also increased, representing 67 per cent of the total category.”
Top-performing brands
At a brand level, News.com.au led with an audience of 12.07 million and 350 million browser page views. Its engaged reach of 28 page views per person was up 14.15 per cent month-on-month, with an average time spent of 30 minutes per visitor. The site generated 59 million video views — accounting for 62.1 per cent of all video views in the news category, four times higher than its nearest competitor.
The Australian attracted an audience of 3.81 million, with average time spent on-site increasing 21.6 per cent month-on-month. In sport, News.com.au – Sport reached 4.31 million users with 10 million video views, representing 58 per cent of the sports category, while CODE Sports grew its audience 16 per cent to 1.6 million.
Lifestyle and engagement
In the lifestyle category, Taste.com.au delivered the highest engaged reach among the top 10 publishers, with an audience of 4.32 million and 59 million browser page views – an engaged reach of 13 page views per person, up 10.46 per cent on last month.
The Ipsos iris rankings are endorsed by the Interactive Advertising Bureau (IAB) Australia as the industry standard for digital audience measurement, tracking 22 million Australians aged 14+ across major devices.
Source: Ipsos iris Online Audience Measurement Service, September 2024–September 2025.
Top image: Pippa Leary