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Provocation... not promotion, sells out TEDx events in Melbourne
TEDx Melbourne's Jon Yeo uses data patterns and psychographics to sell out in hours without advertising
by Duane Hatherly – Nov 18, 2025

Afterpay rolls out $100k Black Friday giveaway
The activation follows new research commissioned by Afterpay exploring the biggest stress points of the festive season.
by Vihan Mathur – Nov 18, 2025

Media Roundup: BBC pushes back on Trump, Labor backs tech levy, Workers risk data for AI, and Bezos launches new venture
See the top industry stories trending today.
by Natasha Lee – Nov 18, 2025

AI's next creative wave is here: Inside Leonardo.Ai's Imagination Fund
The program explores how generative AI is transforming artistic and storytelling possibilities.
by Natasha Lee – Nov 18, 2025

AFFINITY leads a bold charge against the waste baked into modern media buying
The industry’s ‘shrug and spend’ era ends here.
by Natasha Lee – Nov 17, 2025

Airtasker secures 10 Million and expands iHeartMedia relationship
Airtasker is now using its software platform to push into significantly larger international markets.
by Vihan Mathur – Nov 17, 2025

2GB to honour John Laws with special tribute coverage
Listeners can tune into 2GB from 1:00pm AEDT on Wednesday, 19 November, for the full broadcast coverage
by Vihan Mathur – Nov 17, 2025

Brands warned: sustainability costs are yours, not ours, say shoppers
The study challenges a decade of purpose driven marketing
by Vihan Mathur – Nov 17, 2025

TikTok rolls out 'Bulletin Board' feature for brands and creators
The feature will be available to creators who are at least 18 years old and have 50,000 followers.
by Makayla Muscat – Nov 17, 2025

Claims WPP and Havas exploring potential tie-up
One insider described the conversations as 'serious'.
by Natasha Lee – Nov 17, 2025

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