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EXCLUSIVE: What if the future of performance marketing isn't digital at all
The metrics that matter most — trust, loyalty and relevance — are not the easiest to measure, but they are the most valuable.
by Ben Baker – Dec 5, 2025
Paramount Skydance calls out WBD of 'favouring a single bidder' as battle with Netflix and Comcast heats up
'The WBD appears to have abandoned the semblance and reality of a fair transaction process.'
by Mediaweek Freelancer – Dec 5, 2025
Publicis kicks off 100th year with an AI-charged trip through its past
Arthur Sadoun: “2026 will also be the year where we enter our second century."
by Vihan Mathur – Dec 5, 2025
'I Hate Ads' study lifts the lid on what turns Gen Z off and what wins them back
Dr Hande Akman: 'We see this report as a rallying cry for the industry.'
by Mediaweek Freelancer – Dec 5, 2025
'We can't know the future': Reanna Browne on anxiety, AI and the politics of tomorrow
Reanna Brown: 'Good futures work is about agency in the present, not perfect forecasts'.
by Natasha Lee – Dec 5, 2025
ABC defends $45,000 farewell for former boss David Anderson
Chief financial officer Melanie Kleyn told senators the spending largely reflected catering and travel support.
by Natasha Lee – Dec 5, 2025
No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook
She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.
by Duane Hatherly – Dec 5, 2025
Deakin University launches ‘Together’ via Three Scoops
‘Together, we’re making the wonderful possible’.
by Makayla Muscat – Dec 5, 2025
Media Roundup: ABC defends farewell spend, Murdoch's Christmas bash, Eurovision's Israel uproar, Search engines blur content, and Meta considers cuts
See the top industry stories trending today.
by Natasha Lee – Dec 5, 2025
Meta outlines anti-scam strategy as trust becomes central to performance marketing
The company says that so far in 2025, it has removed more than 134 million scam ads.
by Natasha Lee – Dec 4, 2025
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