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Social Soup launches AI powered barcode scanning to bridge gap between influencers and content
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
by Mediaweek Admin – Dec 20, 2023
Meta’s Threads misses the mark as a consumer moment of 2023, according to Tracksuit
Barbie, Taylor Swift and the FIFA Women's World Cup ranked high as among the top entertainment or consumer events of 2023.
by Alisha Buaya – Dec 20, 2023
VML Commerce wins Brown-Forman Australia's shopper marketing account
VML Commerce will be across the company’s portfolio of brands, including the Jack Daniel’s range, El Jimador and Woodford Reserve.
by Mediaweek Admin – Dec 20, 2023
Margaritas are in, Aperol spritz and espresso martinis are out as Pernod Ricard’s Altos Tequila seeks to own at-home cocktails
"People now understand that tequila can be a drink for more elevated moments."
by Amy Shapiro – Dec 20, 2023
No Boxing Day sale: SCA and ARN reveal “no certainty” that deal will eventuate
Number of hurdles have slowed dealmakers, What will Anchorage Capital do with SCA assets?
by James Manning – Dec 20, 2023
Roundup: Why ABC canned The Drum, New Media Bargaining Code for Google, Nine
News Corp, TikTok, Qantas, Bump
by Mediaweek Admin – Dec 20, 2023
Brand advertising is essential for successful performance marketing, according to Yango
The agency has pivoted from a performance agency to a full-service media agency with digital and technology at the heart.
by Mediaweek Admin – Dec 20, 2023
Attention metrics take centre-stage as DoubleVerify launches global benchmark report
Daniel Slotwiner: "These insights are critical in helping brands better contextualise their ad campaign performance"
by Mediaweek Admin – Dec 20, 2023
Mediaweek's A to Z of 2023: Z is for Gen Z
"Gen Z may not only break the rules, they may re-write them entirely."
by Mediaweek Admin – Dec 20, 2023
Meeting of the Minds: EssenceMediacom's Tara Iwamoto and Rhea Anand
Iwamoto and Anand share their perspectives, thoughts and opinions.
by Mediaweek Admin – Dec 19, 2023
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