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When brand partnerships go bad: A love letter to Bluey
Opinion

When brand partnerships go bad: A love letter to Bluey

"Your partnerships and licensing are not aligned to your purpose, and they’re hurting your brand."

by Mediaweek Admin – Apr 18, 2024

Roundup: Taylor Auerbach demands apology, Hugh Grant settles court claim, MAFS split
News

Roundup: Taylor Auerbach demands apology, Hugh Grant settles court claim, MAFS split

Michael Lee queries Ten lawyer, Benjamin Cohen takes action, media reforms, Stanley Cup, Paul Barry correction, I'm a Celeb.

by Mediaweek Admin – Apr 18, 2024

Farewell, James Warburton: Seven West Media CEO’s last day in the office
Television

Farewell, James Warburton: Seven West Media CEO’s last day in the office

There is slightly less controversy around this departure for Warburton… a move he announced last year.

by James Manning – Apr 17, 2024

AiMCO to examine influencer inclusion in first diversity webinar
Social Media

AiMCO to examine influencer inclusion in first diversity webinar

The webinar will feature a panel with TikTok creator Taz Zammit, Paralympian Ellie Cole, resilience coach Rhiannon Tracey, and Vivienne Smith from Elastic Group.

by Alisha Buaya – Apr 17, 2024

BMF launches first work for a2 milk, 'Only a2 will do'
Brands

BMF launches first work for a2 milk, 'Only a2 will do'

Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."

by Amy Shapiro – Apr 17, 2024

Afterpay appoints Kaimera as media agency of record
Agencies

Afterpay appoints Kaimera as media agency of record

The incumbent, Initiative, had held the account since 2021.

by Alisha Buaya – Apr 17, 2024

Supercars teases latest work with Jessica Mauboy via Wildcard
Brands

Supercars teases latest work with Jessica Mauboy via Wildcard

Younes: "It’s a celebration of everything that makes Supercars racing truly unforgettable."

by Amy Shapiro – Apr 17, 2024

Is a 24-hour Home and Away channel the answer to subscription fatigue?
Television

Is a 24-hour Home and Away channel the answer to subscription fatigue?

"FAST channels are being promoted to audiences as the solution to streaming frustrations."

by Mediaweek Admin – Apr 17, 2024

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