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Alone S2 drives SBS On Demand growth and 'tremendous ROI' for advertisers
SBS' director of media sales likens Alone to the World Cup, saying the event nature of the series brings in millions of people to SBS' platforms.
by Jasper Baumann – May 3, 2024
Right audience, right time, right place: How Finish stayed a category-leader in cost-of-living crisis
"We had an 11% increase in purchase intent – and that's one of the most ridiculous numbers I've seen in five years."
by Tess Connery – May 3, 2024
TV Report 2 May 2024: Panthers dominate a rattled Rabbitohs side at Accor Stadium
Stevie crossed a boundary during Home & Away.
by Jasper Baumann – May 3, 2024
Endeavour Group pitches creative for key brands
M&C Saatchi is the incumbent for BWS, and Thinkerbell holds the Dan Murphy's account.
by Amy Shapiro – May 3, 2024
Lucie Jansen: Adland should rally behind Working with Cancer pledge
Spark Foundry's CIO: "It took me a couple of years to understand that this industry is like no other when it comes to being able to influence change."
by Mediaweek Admin – May 3, 2024
Roundup: Sony and Apollo express interest in buying Paramount, Universal signs TikTok deal, ATO auditing Nova
Social media, Financial Review, Jase and Lauren, Top Gear Australia, Phil Gould fined
by Mediaweek Admin – May 3, 2024
Mercado on TV: ABC's This is Going to Be Big – inspirational kids, teachers who are champions
Also this week: Spacey Unmasked (Nine) and Quiet On Set: The Dark Side of Kids TV (Binge).
by Andrew Mercado – May 2, 2024
Troye Sivan, Sia, and Dean Lewis win at 2024 APRA Music Awards
Bart Willoughby was awarded the Ted Albert Award for Outstanding Services to Australian Music.
by Mediaweek Admin – May 2, 2024
Ad market falls 6.6% in March, 3.7% in Q1: Guideline SMI
Jane Ractliffe: "It seems as though most marketers are adopting a more cautious approach to their ad budgets in the first half of this year."
by Alisha Buaya – May 2, 2024
UM appointed as global media agency for Levi's
"This relationship will help drive greater cohesion, scale, agility and insights to support brand connection with Levi’s fans everywhere."
by Alisha Buaya – May 2, 2024
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