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Howatson+Co launches first work for Tyro
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning statement."
by Amy Shapiro – May 6, 2024
Suntory BOSS Coffee launches campaign and visual identity via It's Friday
"We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred."
by Alisha Buaya – May 6, 2024
TV Report 5 May 2024: LEGO Masters' Dianne and Shane inspire Brickman with Joker build
The Project spoke to Sam Fischer.
by Jasper Baumann – May 6, 2024
Thinkerbell celebrates Star Wars Day with Hahn Solo
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney, Melbourne, and Adelaide.
by Amy Shapiro – May 6, 2024
Growth Distillery, Ogilvy, and Kantar partner for influence research
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
by Tess Connery – May 6, 2024
QMS expands Sydney network with Australian Turf Club deal
The agreement takes effect on 3 June 2024, and covers six locations along James Ruse Drive.
by Tess Connery – May 6, 2024
Houston nabs Interbrand's Alex Creamer and Nike's Michelle Teh
"Their experience reshaping some of the world’s most well-known brands makes them unicorns in this market."
by Alisha Buaya – May 6, 2024
BBC launches unit to counter disinformation ahead of 2024 US Election
"We know that Australians turn to the BBC at times of global importance, and these are also key moments for advertisers across our platforms."
by Jasper Baumann – May 6, 2024
'Ads are seen as content': How Pinterest is attracting Gen Z as it achieves record growth
"What we're seeing in Australia is our users save ad content, because they are ideas and it's absolutely relevant. That's why we're seeing that growth.”
by Tess Connery – May 6, 2024
Bumble rebrand the first step to make dating better for women: APAC's Lucille McCart
"It’s the first of many exciting updates we are making to address our community’s needs."
by Amy Shapiro – May 6, 2024
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