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Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
Social Media

Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart

"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."

by Jasper Baumann – Jul 11, 2024

Ubank unveils 'Cheap Ad, for a Great Rate' campaign via in-house studio
Brands

Ubank unveils 'Cheap Ad, for a Great Rate' campaign via in-house studio

"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."

by Amy Shapiro – Jul 11, 2024

Allianz and Eleven launch 'Go Australiaahhh' in-stadium to inspire young Aussie athletes
Brands

Allianz and Eleven launch 'Go Australiaahhh' in-stadium to inspire young Aussie athletes

"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."

by Amy Shapiro – Jul 11, 2024

Roundup: News Corp job cuts,  NBA broadcast deal, JoJo Siwa
News

Roundup: News Corp job cuts, NBA broadcast deal, JoJo Siwa

Streaming privacy concerns, CNN job cuts and new subscription, Prince Harry's latest show, Costner’s 'Horizon' canceled

by Mediaweek Admin – Jul 11, 2024

303 MullenLowe, Mediahub, and Carat launch vaccine awareness campaign, 'Don't Assume You're Immune'
Marketing

303 MullenLowe, Mediahub, and Carat launch vaccine awareness campaign, 'Don't Assume You're Immune'

"This campaign demonstrates the power of collaboration for the public good."

by Amy Shapiro – Jul 11, 2024

Tourism Tasmania creative account up for pitch
Agencies

Tourism Tasmania creative account up for pitch

The incumbent is BMF, which won the creative account in 2019.

by Amy Shapiro – Jul 10, 2024

Aussie Paralympian Col Pearse fronts Woolworths' 'Fresh Fuels the Best in All' via M&C Saatchi
Brands

Aussie Paralympian Col Pearse fronts Woolworths' 'Fresh Fuels the Best in All' via M&C Saatchi

"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."

by Amy Shapiro – Jul 10, 2024

Social connection the main motivation for sports fans under the age of 40: The Growth Distillery
Data

Social connection the main motivation for sports fans under the age of 40: The Growth Distillery

Almost 60% of younger fans have a strong affinity for brands that support their favourite team or sport.

by Alisha Buaya – Jul 10, 2024

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