Leading Sydney attraction, Sydney Zoo, has appointed Sandbox Media to its media account, following a competitive pitch.
Michelle Rowling, Head of Marketing & Sales @ Sydney Zoo said of the appointment:
“Sydney Zoo is truly elated to be working with Sandbox Media for all digital and ATL media planning and buying. As proven leaders with decades of success across a diverse range of industries – especially in the attractions & ticketing space – we have the utmost confidence in their abilities.
“The team at Sandbox Media are longstanding, highly engaged, deeply passionate and incredibly professional. We know that they will deliver outstanding results and help us drive the next chapter for Sydney Zoo.”
Sandbox Media Managing Director, Paul Brennan, commented:
“Sydney Zoo is a brilliant Australian success story and a true Western Sydney landmark, it’s a great win for the agency. The chance to work with a brand delivering genuinely immersive, family-first experiences is right up our alley.
“What really stood out though is the team’s commitment to conservation, education and making every visit memorable. We’ve been able to get under the hood of the data early and shape a strategy that balances scale with local relevance, ultimately driving visitation where it matters most.
“There’s a real energy behind Michelle, Michael & the team have been an absolute pleasure to work with. We’ve hit the ground running and already made strong progress in a short space of time. There’s a real energy behind the business, and we’re excited to help take an already incredible destination to the next level.”
Top image: (L-R) Paul Brennan – MD Sandbox Media, Michelle Rowling – Head of Marketing & Sales Sydney Zoo, Akiki – Giraffa camelopardalis– Sydney Zoo, James Sparkes – Head of Strategy, Technology & Growth Sandbox Media, Ash Naudi – Director of Digital & Programmatic Sandbox Media