Reddit and DoubleVerify have announced a partnership to support advertisers by expanding their suite of third-party measurement tools.
The announcement marks the beginning of a close collaboration and commitment between Reddit and DoubleVerify to develop S2S solutions that bring increased transparency, through verification measurement, to Reddit’s dynamic surfaces.
Jonathan Flesher, Reddit’s VP of business development, said: “Equipping our advertisers with the best and most innovative third-party controls over their campaigns reinforces our commitment to transparency and quality of Reddit ads.
“As our ads platform continues to grow, we are excited to be partnering with an industry-leading independent measurement provider and believe that together we can deliver best-in-class solutions and instill further confidence in Reddit campaigns,” he added.
This collaboration will test and expand measurement for Reddit advertisers, marking another chapter in the ongoing commitment to meet the needs of our partners.
In addition to our existing third-party verification offering with Oracle, DoubleVerify will deliver its full suite of viewability, invalid traffic and brand safety measurement services to Reddit’s global advertising partners.
Furthermore, Reddit and DoubleVerify will work together to enable a brand safety solution that provides coverage across Reddit’s dynamic environments consisting of over 100,000 engaged and passionate communities.
Steven Woolway, DoubleVerify’s EVP of business development, said: “Our partnership with Reddit is part of our commitment to verify ad quality and performance everywhere – on every platform, device and format.
“The dynamic nature of user-led environments makes the need for comprehensive, third-party authentication – including fraud/IVT, viewability and brand suitability – even more critical. To that end, we are excited to be Reddit’s first full suite verification partner, ensuring campaigns meet key quality criteria while maximizing impact and performance for advertisers.”
Reddit and DoubleVerify look forward to providing exclusive, integrated solutions to Reddit’s advertiser base as a part of this partnership.
The full-suite solution is expected to be available in 2023.
–
Top image left to right is Jonathan Flesher and Steven Woolway