Search results for "DoubleVerify"
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AIDoubleVerify creates AI SlopStopper for social to tackle low-quality AI content
The tool is designed to help advertisers safeguard brand reputation and improve media quality.
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AdTechInside ‘AutoBait’: DoubleVerify exposes AI slop factory sucking ad budgets
DoubleVerify’s Fraud Lab has discovered a coordinated network of more than 200 AI-generated slop websites.
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Agency NewsDoubleVerify appoints Robert Millett as Melbourne business director
The role marks DoubleVerify’s first hire in Victoria.
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AdvertisingDoubleVerify brings DV Authentic Streaming TV via IMDb
DoubleVerify notes that 83% of Americans now use streaming services and many prefer ad-supported models.
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AgenciesHaleon Australia lifts brand suitability across social video with DoubleVerify
The improvement points to the growing role of pre-bid solutions.
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AgenciesDoubleVerify lends DV Authentic Attention to TikTok as first badged partner
Integration reflects the growing need for advertisers to understand how users interact with content on TikTok.
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AI & DataDoubleVerify launches AI tools for transparency and ad spend
The move is designed to designed to bring greater transparency to connected TV (CTV) advertising.
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AIDoubleVerify takes aim at AI slop
The platform analyses close to two billion interactions a month with declared and undeclared AI agents.
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TechnologyDoubleVerify expands AI-powered brand suitability to Meta’s Threads
The move will offer advertisers greater transparency, independent verification, and campaign quality insights.
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AdTechDoubleVerify expands Microsoft Advertising integration to boost ad transparency
DoubleVerify has expanded its integration with Microsoft Advertising to cover Audience ads and introduced DV Campaign Automator™, enhancing ad measurement, transparency, and...
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TechnologyDoubleVerify expands brand suitability tools across Meta Reels and Feeds
DoubleVerify has expanded its AI-powered brand suitability measurement across 30 content categories on Facebook and Instagram.
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AdTechColgate-Palmolive sees massive drop in ad violations with DoubleVerify
Maria Casas: 'With the right tools, we can maximise media performance while staying true to our values of care, teamwork and continuous...
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NewsANZ leads APAC in brand safety, says DoubleVerify
Australia and New Zealand led APAC in brand suitability improvements, but still face challenges in attention and ad fraud, according to DoubleVerify’s...
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NewsDoubleVerify expands Authentic Attention measurement to social, launching with Snapchat
DoubleVerify has launched its Authentic Attention product on Snapchat, offering advertisers new metrics for measuring user engagement across social platforms.