QMS has secured a new agreement with AOM that will add 24 digital assets and three premium static sites to its national network, further strengthening its presence across key metropolitan locations.
The agreement takes effect from 1 May and covers sites in New South Wales, Victoria, Queensland and South Australia, with three Sydney static assets also scheduled for digital conversion.
Premium metro locations added
Among the new locations are Victoria Cross railway station in North Sydney, Manly Wharf, Thornleigh’s Pennant Hills Road, Eagle Farm and Bowen Hills in Brisbane, Hindmarsh in Adelaide, and Brighton East, Bentleigh and Ringwood in Melbourne.
Three Sydney locations at Petersham, Rydalmere and Mona Vale are also expected to convert to digital in the near future.
Sara Lappage, Chief Operating Officer at QMS, said the agreement fits directly into the company’s digital growth strategy.
“We are very proud to partner with AOM as it reinforces our strategy to further enhance our digital network with the premium assets our clients have come to expect from QMS. The additional locations across the country complement our existing network and will provide our clients and agency partners with even greater reach and attention capability,” she said.
“DOOH continues to grow rapidly as brands increasingly embrace the channel’s brand-building capabilities, delivering both impact and scale. AOM’s portfolio is a natural fit for QMS, and we’re excited to work with the AOM team.”
AOM deal adds scale to growing DOOH network
Leonie Valentine, Board Chair at AOM, said the partnership reflects alignment between both businesses on digital outdoor growth.
“We’ve long admired QMS, particularly its leadership in pioneering DOOH in Australia. Joining forces with QMS will allow brands to reach more Australians and capture their attention with our state-of-the-art assets.”
The new agreement follows broader recent expansion by QMS across Australia and New Zealand, including new premium digital billboard additions and its major Auckland transport contract
Top Image: QMS