oOh!media unveils four new station dominations on Melbourne Metro Tunnel

oOh!media has launched four new station sites across the Melbourne Metro Tunnel, giving advertisers large-scale, always-on placements at key stations on Melbourne's newest rail network.

Town Hall, State Library, Anzac and Parkville stations combine pillar wraps, wall decals, digital wraps and other large-format executions.

The launch comes ahead of several major Melbourne events including Spring Racing, Black Friday, the Christmas trading period, the Boxing Day Test, the Australian Open and Formula 1.

Mark Fairhurst, chief revenue officer, oOh!media, said: “We’re always looking for new ways to create unmissable moments for brands and give them more creative ways to be seen in the moments that matter.

“These dominations give brands the scale and presence to make a bold statement, while creating an always-on connection with audiences. With some of Melbourne’s biggest moments ahead, there is a real opportunity for brands to be among the first to make their mark.”

oOh!'s creative and innovation team, POLY, will work with agencies and brands to develop executions suited to each station's architecture, sightlines and scale.

Alex Rog, product innovation director, POLY, said: “These multi-level dominations allow us to turn commuter journeys into immersive brand experiences. We’re excited to work with agencies and advertisers to create ideas that use the unique architecture and movement of these environments to make creative storytelling part of the commuter experience.”

The four dominations offer extended dwell times and connect with Melbourne's retail, business, education, health and cultural precincts.

oOh!media was awarded the Melbourne Metro Tunnel contract in mid-2024. The new dominations add to its existing rail offering across Flinders Street, Melbourne Central, Parliament and Richmond stations.

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