Noisy Beast launches new tagline and campaign for eeger

Noisy Beast has been appointed by eeger, a tourism, hospitality and travel jobs platform managed by Accommodation Australia and funded by the Australian Government, to lead its marketing.

The national, industry-led platform brings jobs, training and career pathways together in one place.

The independent creative agency will provide strategy, creative, digital and media services under its agency model. The first work is a campaign titled ‘An Un-Automated Career’, which aims to challenge perceptions of careers in tourism, hospitality and travel.

It focuses on human skills that technology can’t replicate, including creativity, empathy, connection and real-world judgement. The agency also developed eeger’s new tagline, ‘People-Powered Careers’.

The campaign is running on digital out-of-home screens, posters and signage across Australia, as well as eeger’s paid and organic social channels.

Out-of-home activity began in September in key markets, including placements around Sydney’s International Convention Centre during NoVacancy, targeting industry leaders and decision makers.

The campaign is the first Noisy Beast has delivered for eeger and the start of wider ongoing activity. That work will draw on Noisy Beast’s integrated offering, which now includes iD Collective’s creative, media, digital, PR, influencer and social services.

Emilie How, eeger General Manager, said “Noisy Beast has demonstrated a genuine understanding of what eeger is working to achieve in Tourism, Hospitality, and Travel and the opportunity we have to change perceptions of careers across our industry.

"The quality of their creative work has been exceptional, bringing fresh thinking and a compelling approach to how we showcase the opportunities available. We’re excited to see this work come to life nationally and build on what has already been a fantastic partnership.”

David Brown, Managing Director of Noisy Beast/iD Collective, said: “Clients increasingly need an agency partner that can bring the right specialists together at the right time to solve ever-evolving business challenges, rather than having to manage multiple agencies independently.

"That was a key part of our approach with eeger, combining a skill set that’s needed for launch and skill set needed for the always-on. We’re really proud of the work the team and our model has delivered so far and excited to be building on this with eeger.”