oOh!media has launched four large-format digital billboards along Melbourne’s EastLink corridor, expanding its digital network across one of the city’s busiest commuter motorways.
The newly converted sites in Ringwood, Scoresby, Wantirna South and Dandenong South are positioned to capture traffic moving between the Eastern, Monash, Frankston and Peninsula Link freeways.
Expanding reach across a major commuter route
EastLink connects Melbourne’s eastern and south-eastern suburbs with the Mornington Peninsula, with up to 250,000 vehicles travelling along the 39-kilometre motorway each day.
The new digital sites aim to provide brands with increased visibility across high-traffic commuter routes linking work, lifestyle and leisure destinations.
Mark Fairhurst
Mark Fairhurst, chief revenue officer at oOh!media, said the additions strengthen the company’s digital offering for advertisers.
“Bringing these locations into our digital portfolio gives advertisers access to high-value moments of attention along a motorway that connects work, lifestyle and leisure,” Fairhurst said.
“Our focus is always on unlocking opportunities for brands, and this development strengthens our ability to partner with agencies and marketers to deliver campaigns that reach the right audience and drive measurable outcomes. These new assets further elevate our Melbourne network and provide even more ways for advertisers to connect with audiences at scale.”
Broader expansion across Melbourne
The EastLink rollout forms part of a broader expansion across Melbourne’s eastern and south-eastern suburbs.
Image: oOh!media
Two additional premium billboard sites are also now live on Toorak Road in South Yarra and at the intersection of Warrigal Road in Camberwell.
The Toorak Road location sits within a dense inner-city retail and residential precinct, offering brands exposure in one of Melbourne’s most sought-after lifestyle areas.
The expansion follows oOh!media securing the EastLink tender in late 2024, alongside the Transurban motorway contracts in Melbourne and Brisbane announced last year. The company also represents Transurban’s CityLink network in Melbourne.
Top Image: oOh!media