News24 launches wine club with Laithwaites

News24 has launched the News24 Wine Club in a commercial partnership with Laithwaites Wine, offering memberships and subscriptions focused on Australian wines.

The range includes wines from South Australia’s Barossa, Clare, and Eden valleys; Victoria’s Yarra Valley; Western Australia’s Margaret River; and Tasmania.

News24 Wine and Travel Editor Des Houghton, who has reviewed wine for three decades in News Corp Australia mastheads, will contribute weekly interviews and recommendations.

Houghton joins the club

“Australia is one of the greatest wine nations on earth, and the News24 Wine Club will guide you to some of the very best,” Houghton said.

“I’ll be interviewing boutique producers to the biggest names behind heritage wine brands and sharing my insights and recommendations with News24 Wine Club members every week.

“There’s a story behind every bottle, and the News24 Wine Club will give consumers the chance to explore more of the wines the nation has to offer, while sharing stories from the best tastemakers in the market,” Houghton said.

Cathryn Adams, Commercial Director at News24, said: “This new partnership gives us the opportunity to connect our audience with the best wines from all corners of the nation, expanding our commitment to spotlighting Australian business, the economy and quality homegrown products.”

Launch offer runs through October

Rachel Robinson, CEO of Laithwaites Wine, said: “I’m enormously proud to be part of this launch, to have the opportunity to work with News24, and to deliver exceptional wine at great prices to its highly engaged audience.”

The club’s introductory offer runs throughout October, with a 14-bottle ‘Premium Aussie Wines’ pack priced at $135, against an advertised recommended retail price of $603.

It includes a 96-point magnum of Cape Barren Old Vine McLaren Vale Shiraz 2022 and two bottles of Jim Barry Single Vineyard Eastern Ranges Clare Valley Shiraz 2023.