Daniel van Vorsselen: The AI connection gap, is human empathy essential?
"AI might be efficient, but humans are sceptical."
by Mediaweek Admin – Jul 4, 2024
Marty Sheargold steps down from Triple M Melbourne Breakfast
Sheargold will continue The Marty Sheargold Show as national Afternoon Radio show and daily podcast on LiSTNR.
by Jasper Baumann – Jul 4, 2024
Patrick Doble joins iProspect as senior client partner, Melbourne
Doble joins the media agency from Sunshine Coast-based adtech startup Cartelux, where he has been the global general manager for the past four and a half years.
by Alisha Buaya – Jul 4, 2024
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Amy Shapiro – Jul 4, 2024
Pivotus becomes first Australian independent media agency to partner with Scope3
The agency will use Scope3's CSP to measure and report advertising emissions for its clients, leading with the University of Tasmania.
by Alisha Buaya – Jul 4, 2024
'Trusted news brands are more important than ever': Brittany Daniel on the "bright future" of News Publishing
"News Publishing is a way for brands to engage with their audience in trusted and credible environments."
by Jasper Baumann – Jul 4, 2024
TV Report 3 July 2024: Thanasi Kokkinakis stuns in comeback win at Wimbledon
The Project spoke to Macy Gray.
by Jasper Baumann – Jul 4, 2024
Podcast Week: Drivers Only, ACE Radio, Find and Tell
True Crime, Luke and Sassy Scott Live
by Mediaweek Admin – Jul 4, 2024
Gaming creates optimal opportunity for brands to engage Gen Alpha
"Users are opting into our assets that we gamify, it's a bit of a no-brainer."
by Jasper Baumann – Jul 4, 2024
EarMax Media: Andy Maxwell and Ralph van Dijk launch podcast media agency
"Major brands that are focusing less on performance marketing and more on long term brand building are using podcasts."
by Phoebe Netto – Jul 4, 2024
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