Dr Rebecca Swift on the need to promote 'inclusive and authentic portrayals of masculinity'
Plus: Keeping up with the AI evolution and preparing for the Paris Olympics.
by Alisha Buaya – Jul 4, 2024
Roundup: Lehrmann Lawyers fight back, Lisa Millar's replacement, ASIC's 'failure'
Paramount and Skydance merger, Threads reaches 175 million users, Andy Allen remembers Zonfrillo, The Flash on Netflix
by Mediaweek Admin – Jul 4, 2024
Leela Maclean joins Neon Black as affiliate marketing director
Maclean's appointment comes after the agency was appointed Sydney Markets’ PR agency.
by Alisha Buaya – Jul 4, 2024
OOH advertising a key driver of ROI combined with TV and digital
"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
by Alisha Buaya – Jul 4, 2024
R/GA launches search intelligence offering
Marc Williamson: "The conventional use of SEO is evolving, prompting CMOs to prioritise authentic customer experiences."
by Amy Shapiro – Jul 4, 2024
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