CMOlympics: Allianz's Shez Ford on creating 'community and connection'
"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and it’s working."
by Amy Shapiro – Aug 2, 2024
Gaming worth $184bn globally but ad apend remains low: WARC
US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.
by Jasper Baumann – Aug 2, 2024
BritBox joins Foxtel's suite of integrated apps
The app will be integrated into the Foxtel platform in August.
by Jasper Baumann – Aug 2, 2024
Ad demand down 1.1% in June, OOH jumps 14.2%: Guideline SMI
"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second quarter, the calendar year-to-date and financial year periods."
by Alisha Buaya – Aug 2, 2024
Media Movers: Danny Bass, Liana Rossi, Adam Sadler, Sian Whitaker
Plus: Ryan Ferguson, Lorraine Woods, Alastair Baker, Serena Leith, and Sebastian Vizor.
by Alisha Buaya – Aug 2, 2024
Emma Shepherd joins Affinity as communications director
Shepherd joins the agency after a year with The Trade Desk, where she served as editorial content manager, APAC.
by Alisha Buaya – Aug 2, 2024
GroupM promotes Daniel Aguirre-Davies to head of search
Ryan Goldsworthy: "Dan knows our business well, with nearly six years at our agencies and GroupM plus 10 years in the search game."
by Alisha Buaya – Aug 2, 2024
'You've got to be ready when the market bounces back': Michael Bass launches mbassy
Plus: Bass on offering a "refreshing approach" and the power of a strong brand name.
by Alisha Buaya – Aug 2, 2024
Roundup: WSJ's Evan Gershkovich freed, Paramount Global bidder, Don Lemon sues Elon Musk
Huw Edwards, TikTok, Steve Jackson, Campion College, Spotify, Squid Game
by Mediaweek Admin – Aug 2, 2024
Andrew Mercado signs off: Final column looks at 10 and programming that saved it from bankruptcy
Listen to Mercado on TV on the weekly TV Gold podcast: This week, Binge's Liz Taylor doco and Malpractice on 7Plus.
by Andrew Mercado – Aug 2, 2024
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