Melbourne Radio Ratings 2025 Survey 5: 3AW reclaims Melbourne radio lead

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Melbourne Radio Ratings
GfK Survey 5 2025
Survey Period: Sun 1 June to Sat 5 July 2025, Sun July 20 to Sat August 23 2025

Biggest Movers:
UP: 3AW 1.6
DOWN: Gold 104.3 -0.9

3AW has returned to the top of Melbourne’s radio ratings in Survey 5, bouncing back with a 13.5% share after slipping to 11.9% in the previous survey. Greg Byrnes, Nine’s National Content Manager, said: “The 3AW result today is stunning with gains right across the day and a big increase in listeners 40+.”

Former leader GOLD suffered a drop, sliding to 11.2% from 12.1%. Meanwhile, KIIS posted a marginal gain, edging up to 5.6% from 5.5%.

3AW’s breakfast team has enjoyed a major boost in Survey 5, jumping to a commanding 19.0% share from 16.6% in the previous book.

Kyle and Jackie O also recorded an increase in Melbourne, climbing to 6.1% from 5.6%. The rise was addressed by Kyle Sandilands on his Breakfast show this morning: “A lot of the newspapers and a lot of the podcasts about radios were saying, oh, they’re s**t, they’re no good. Well, thanks for all the negative publicity, because people have read those filthy outright lies, and they’ve come and had a listen, and they’ve never turned off.”

Fox FM has inched higher in the latest Melbourne breakfast survey, lifting to 9.0% from 8.9%.
Triple M also gained ground, rising to 7.7% from 7.4%.

Matthew O’Reilly, Southern Cross Austereo’s (SCA) Head of Broadcast Content, said: “We’re thrilled to see flagship shows like Fox’s Fifi, Fev & Nick and Triple M’s Mick in the Morning continue to grow in Melbourne.”

3AW 13.5% (11.9%)
Cume: 675,000 (-19,000)
Breakfast: 19% (16.6%)

Gold 104.3 11.2% (12.1%)
Cume: 1,153,000 (-10,000)
Breakfast: 10.1% (10.1%)

smoothfm 91.5 9.8% (9.7%)
Cume: 1,065,000 (-7,000)
Breakfast: 8% (8.1%)

105.1 Triple M 8.2% (7.7%)
Cume: 800,000 (+8,000)
Breakfast: 7.7% (7.4%)

101.9 Fox FM 8.2% (8.3%)
Cume: 1,152,000 (+27,000)
Breakfast: 9% (8.9%)

Nova 100 8.1% (8.7%)
Cume: 1,280,000 (-46,000)
Breakfast: 10% (10.8%)

ABC Mel 5.8% (5.9%)
Cume: 495,000 (+35,000)
Breakfast: 5.5% (6.8%)

KIIS 101.1 FM 5.6% (5.5%)
Cume: 946,000 (+10,000)
Breakfast: 6.1% (5.6%)

SEN 1116 4.3% (4.2%)
Cume: 410,000 (+11,000)
Breakfast: 4.5% (4.4%)

Triple J 3.1% (2.9%)
Cume: 495,000 (+10,000)
Breakfast: 3.1% (3.1%)

ABC Radio National 2.2% (2.1%)
Cume: 160,000 (-6,000)
Breakfast: 2.4% (2.3%)

3Mp 1377 1.7% (1%)
Cume: 169,000 (+12,000)
Breakfast: 1.3% (0.9%)

Magic 1278 1.7% (1.9%)
Cume: 179,000 (-11,000)
Breakfast: 1.3% (1.1%)

ABC NewsRadio 1.7% (1.8%)
Cume: 265,000 (+5,000)
Breakfast: 2.5% (2.5%)

ABC Classic 1.7% (2%)
Cume: 193,000 (-39,000)
Breakfast: 1.7% (2%)

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